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The Federation's Media Department's
plans are mapped out under the directives and supervision
of His Highness Dr. Sheikh Sultan bin Khalifa bin
Zayed Al Nahyan, the President of the Federation and
they aim to present a comprehensive and precise coverage
of equestrian and racing events.
The department's main aim is to strengthen the relationship
with the local and the international media and to
attract them to the equestrian events in the country.
The department is also engaged in
providing information data base and resource to the
media. This move has enabled the print and the electronic
media in popularizing equestrian events not only in
the country but on an international level.
The Federation also has local, Arab and international
media to cover the endurance rides. The media has
also reciprocated favourably to our gestures and has
given utmost importance to all equestrian events,
which in turn have gone a long way in ensuring the
success of the sport. The media has played a pivotal
role in spreading the awareness of the sport through
its comprehensive coverage not only locally but also
internationally.
In the endeavour to make the equestrian events, particularly
the endurance sport, more popular, the Federation
invites specialised newspapers, magazines, and radio
and television stations of international repute to
cover the endurance events in the country.
The media department at the Federation regularly brings
out various publications on events and occasions concerning
endurance rides. The publications highlight the rules
and regulations of endurance rides and present the latest
developments in all related topics. The Media department
aims to attract youngsters and elders alike to the interesting
world of endurance by bringing out various publications
that could enlighten them on the sport.
Besides the Media department also brings out publications
to coincide with endurance rides and other events outside
the Emirates. These high quality publications include
race cards, posters, post cards and booklets.
The audio-visual library at the Federation contains
all events organized by the Federation both in the UAE
and outside the country. Many well-known international
publications such as The Times, Der Spiegal, The Guardian,
And The Washington Post to a name a few, have been benefited
by the Federation's publications.
The regular publications from the Media department include
booklets entitled Endurance which are brought out immediately
after the completion of each ride in the UAE. Other
regular features include, annual booklets, booklets
for children, calendars, posters, post cards and several
other publications concerning the equestrian world.
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